Services

Software Sales

How to increase conversion and quality in software sales

In almost a year of working together, we have set up 100% automated control of sales department communications. We built personal reporting and automated data entry in CRM. This ultimately led to a doubling of sales from the first meeting. The percentage of key methodology indicators fulfillment increased from 21% to 55%, and objection handling improved from 30% to 70%.

Home

Client

State budgetary institution providing services in service offices

Tool

Sound recording equipment, sound processing technologies
Service quality control. Identifying problematic situations

x2
Sales conversion from the first meeting
х2.5
Handling client objections improved from 30% to 70%
∙100%
Monitoring of all client communications
20%
Algorithm execution increased from 30% to 50%
∙50
Automatically tracked standards
34%
Key performance indicator completion rate increased from 21% to 55%
х2
Average call score rose from 4 to 8.5 out of 9
18%
Use of case studies in presentations increased from 21% to 39%

Key indicators

This tool enabled a comprehensive analysis of the salespeople's negotiation algorithm, identifying areas for improvement and setting priorities for further development. Currently, the priority blocks of the algorithm have been successfully addressed both through training and in practice, which has effectively increased negotiation conversion rates and brought us closer to closing deals.
Deputy Head of the Sales Department

The initial call audit revealed the current state of affairs and identified areas for improvement. This served as a starting point for further optimization of work processes:

Manual control covered only a small portion of conversations (2-3 calls per manager). As a result, managers were unaware that every call was being monitored

Low levels of objection handling, weak argumentation of benefits and product presentation, selection of inappropriate offers for clients, and missed opportunities for scheduling meetings were identified

Find out how

Implemented 100% automated monitoring of the sales department's communications with clients

Monitoring of calls on both incoming and outgoing lines

Control of the algorithm for conducting demonstration meetings and follow-ups

Monitoring dialogues for compliance with advanced negotiation and sales techniques

Tracking reactions to news, promotions, special conditions, etc.

Analyzing positive negotiation outcomes and rejections

Established a system for analyzing cause-and-effect relationships of successful negotiations and rejections

Find out how

Developed personalized reporting and automated filling of key CRM fields

Personalized reporting that highlights each employee's strengths and weaknesses, compliance with over 50 standards

A summary of negotiations/calls is displayed in the CRM

Managers see a 10-point evaluation of each call in the CRM, indicating errors made and sales stages not completed

Find out how

Other cases

Medicine

Increasing conversion to appointments in a network of private medical clinics

26%

Conversion increase

Find out how

Construction

Increasing conversion in premium segment apartment sales

23%

Call to meeting conversion

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Government institution

Improving service quality in branches of a state institution in Nizhny Novgorod region

∙85%

Accuracy in determining the process the employee should follow based on the conversation

Find out how

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Ask your question by writing to us at help@deeray.com or by filling out the form on the website. We will be happy to contact you and answer all your questions!

Increasing conversion

Improving service quality

Increasing communication efficiency

Conducting research on customer attitudes

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Medicine

Service sales

Construction

Government institutions

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How to increase conversion and quality in software sales

Client

Tool

Key indicators

The initial call audit revealed the current state of affairs and identified areas for improvement. This served as a starting point for further optimization of work processes:

Implemented 100% automated monitoring of the sales department's communications with clients

Developed personalized reporting and automated filling of key CRM fields

Other cases

Increasing conversion to appointments in a network of private medical clinics

Increasing conversion in premium segment apartment sales

Improving service quality in branches of a state institution in Nizhny Novgorod region

Haven't found the necessary information?

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